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TORONTO, ONTARIO–(Marketwire – Sept. 17, 2012) – ole MusicBox, one of the world’s largest providers of 100 percent cleared production music in all media, has launched its state-of-the art client website at olemusicbox.com. The site, which boasts leading edge search, service, fulfillment and e-commerce capabilities, replaces the ole MusicBox and clear websites. Says ole MusicBox […]
TORONTO, ONTARIO--(Marketwire - Sept. 17, 2012) - ole MusicBox, one of the world's largest providers of 100 percent cleared production music in all media, has launched its state-of-the art client website at olemusicbox.com. The site, which boasts leading edge search, service, fulfillment and e-commerce capabilities, replaces the ole MusicBox and clear websites.
Says ole MusicBox CEO Robert Ott, "We've strived for the highest quality in our music content and now we can also deliver the kind of quality, customer service experience that we've wanted for our clients. This new system is transparent, fast and intuitive tech that makes our clients' jobs easier and that operates on any platform they choose to use. Of course, strong personal service will continue to augment the tech and can now be accessed with one click."
When ole acquired MusicBox in 2011, amping its owned-offering to 50,000 tracks, one of the priorities was to combine the company's various websites and improve the client experience by pushing search, project management, fulfillment and e-commerce features to the leading edge.
Ross Hardy, ole's Manager of Production, whose team has been charged with making it happen, notes that the new MusicBox website "brings a flexible environment to clients, including universal platform (PC, Mac, mobile) touch-screen capability, drag and drop playlists, projects and cue sheets where all track information follows without additional client effort. All audio formats are available with format conversion on-the-fly. Project and search result sharing with collaboration for associates or clients is also bundled and can be transferred via e-mail with live links that eliminate bulky files that choke up inboxes. All of this happens in an environment that learns about client preferences for the next time."
ole points out that fulfillment in the digital environment was a big goal and, while intelligent hard-drive delivery is still possible for clients working in the offline environment, cloud delivery and automated delivery are now available up to and including virtual hard-drives.
Clients that need to work on and complete projects at odd hours and who do not have access to a Blanket License Account, can auto-license and pay for tracks using secure e-commerce technology powered by a major bank that automatically delivers files, licenses and invoicing.
Personalized service has been a hallmark of MusicBox. Tech without personalized service would not be MusicBox and Ott comments, "We have a concierge attitude about client service at MusicBox and that's only going to get better given that clients can now click through Skype from their desktop and within a search to get expert assistance from the people who know the library best."
Ott confirms that there has been a lot of internal debate about how to balance access and security: "Clients can explore the library without the need for downloading full-quality files. We're also incorporating various fingerprinting technologies so we can search after the fact, for usage. This is good news for our sub-publishing clients because we are aggressive about full collections for our composers and our sub-publishing clients. We've tried to strike a balance we think meets both needs."
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