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ole Signs Admin Deal For W!LDBRAIN Entertainment’s Hit Children’s Series Yo Gabba Gabba!


ole has concluded a North American deal with the award-winning W!LDBRAIN Entertainment for the Administration of the top-rated and critically-acclaimed hit children’s series, Yo Gabba Gabba! The deal adds to ole’s large presence in Children’s music publishing where the company co-owns considerable catalog and enjoys relationships with companies like Cookie Jar, Nelvana, WGBH and Random House. […]

ole has concluded a North American deal with the award-winning W!LDBRAIN Entertainment for the Administration of the top-rated and critically-acclaimed hit children's series, Yo Gabba Gabba! The deal adds to ole's large presence in Children's music publishing where the company co-owns considerable catalog and enjoys relationships with companies like Cookie Jar, Nelvana, WGBH and Random House.

Premiering on Nickelodeon in the United States in August of 2007 and now airing on Nick Jr. in the U.S. and Treehouse TV in Canada, Yo Gabba Gabba! currently ranks as one of television's most popular series'. The show was created by Christian Jacobs, lead singer of the California-based band The Aquabats, and Scott Schultz, who both became fathers in 1999 and despaired of the quality of children's TV programming at the time. The popularity of the educational yet entertaining show that Jacobs and Schultz had first envisioned has also made it easier to attract the name artists and performers who have become such an important part of the series. Jack Black, Andy Samberg, Elijah Wood, Mos Def, Mark Mothersbaugh (Devo), Amare Stoudemire (New York Knicks), professional skateboarder Tony Hawk, Weezer, The Roots, Hot Hot Heat and Hip Hop legend Biz Markie, who was a featured performer on the Yo Gabba Gabba! 60-date North American tour last year, are among the major celebrities, athletes and performing artists who have willingly made guest appearances.

Currently in its third season, the series won its second consecutive Television Critics Association Award last year for Outstanding Achievement in Youth Programming. It was named by Time magazine as one of the best new shows of 2007, nominated for a Daytime Emmy in both 2008 and 2009 for Best Costume Design, and won a BAFTA Children's Award in 2008.  The success of the series has also led to the creation of the touring show, Yo Gabba Gabba! LIVE! There's A Party in My City, and the release of seven DVD's and two albums of music from the show titled Yo Gabba Gabba: Music is Awesome, Volumes 1 & 2, as well as a series of children's books and a branded line of clothing and accessories.

"'Don't Bite Your Friends,' 'Sometimes You Win, Sometimes You Lose' and 'Don't Be Afraid' are Yo Gabba Gabba! life lessons taught through song that are important messages for children of all ages," points out David Weitzman, ole's Los Angeles-based Director, Business Development. "ole is thrilled to work with such a unique, funny and heartfelt show that has touched so many lives through story, amazing characters, sets and songs. The vast array of musical talent that has performed on Yo Gabba Gabba! is unprecedented!"

W!LDBRAIN Entertainment is an award-winning entertainment company and one of the world's foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nick Jr.) and live touring show, Yo Gabba Gabba! LIVE! There's A Party in My City; The Ricky Gervais Show (HBO); Higglytown Heroes (Disney); Bubble Guppies (Nick Jr.); The Hard Times of RJ Berger (MTV), Peanuts (Happiness is a Warm Blanket, Charlie Brown) and Team Smithereen, the short-form stunt puppet show from Dan Clark.  Wildbrain has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies such as The Coca-Cola Company, Honda, Kraft and Nike. Wildbrain Entertainment is based in Los Angeles, CA and is owned by DHX Media Ltd., a TSX-listed public company.

YO GABBA GABBA! premiered in the U.S. on Nickelodeon in August, 2007 and currently ranks as one of the most popular series on television with broad appeal among preschoolers, parents, teens and adults.  The award-winning series is created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN Entertainment.  Jon Berrett and Michael Polis are executive producers. The live show, YO GABBA GABBA! LIVE!:  THERE'S A PARTY IN MY CITY!, is produced by S2BN, in association with The Magic Store and W!LDBRAIN Entertainment.  YO GABBA GABBA! has been referenced in other hit television series, including DEXTER (Showtime), COMMUNITY (NBC), PARENTHOOD (NBC) and PSYCH (USA Networks).  YO GABBA GABBA!, was voted as one of the best new shows on television by TIME magazine when the show premiered.  Rolling Stone voted YO GABBA GABBA! one of the top 50 reasons to watch television.  Entertainment Weekly says YO GABBA GABBA! is one of the hippest shows on television and currently ranks among the top 10.  YO GABBA GABBA! won a BAFTA Award in 2008, was awarded the "Outstanding Achievement in Children's Television" Award by the Television Critics Association and is a two-time Emmy nominee. Its companion website, www.yogabbagabba.com, won a Kidscreen Award.

YO GABBA GABBA! infuses retro-style and beat-driven music to teach simple life lessons through music.  The series and the live show stars DJ Lance Rock (Lance Robertson) and a cast of colorful characters, including: Brobee, the little green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot. Today's most popular names in movies, television, music and sports flock to guest star in the groundbreaking series, including Fred Armisen, Erykah Badu, Jack Black, Anthony Bourdain, Devo, Rachel Dratch, Rob Dyrdek, Flaming Lips, Melora Hardin, Tony Hawk, The Killers, Angela Kinsey, Solange Knowles, Biz Markie, Jack McBrayer, MGMT, Mos Def, Mark Mothersbaugh, The Roots, Andy Samberg, Amy Sedaris, The Shins, Sarah Silverman, Amare Stoudemire, The Ting Tings, Weezer, Jimmy Eat World, Elijah Wood and Weird Al Yankovic, among others.  Additional celebrity guests performed during the live tour kick-off shows, including Devenda Banhart, Cold War Kids, Matt Costa, DMC (Run DMC), Snoop Dogg, Jon Heder, Talib Kweli, Mix Master Mike, Kid Sister, Keri Russell and more, while Christina Aguilera, Jason Bateman, Travis Barker, Brendan Fraser, Heidi Klum, Chris Noth, Brooke Shields and Dennis Quaid attended with their families.

YO GABBA GABBA! apparel, CDs, DVDs, books and other merchandise are sold in stores nationwide in the U.S. and have skyrocketed in popularity.  The series is now in its third season on Nickelodeon in the U.S., with encore episodes airing 7 days a week on Nick Jr.  The series also airs in several major international territories, including Australia, Canada, Israel, Latin America, New Zealand, South Africa and the U.K.  YO GABBA GABBA! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children's media organizations including Common Sense Media, Parents' Choice Foundation, Parents Television Council and Coalition for Quality children's Media: KIDS FIRST!.  Visit www.yogabbagabba.com.


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