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ole’s ‘to the topline’ Challenge Debuts in L.A. As ‘Renegade’ Wins ole Single-Song Publishing Deal

2011-05-19

ole’s “to the topline” Challenge event made its debut at the PenUp Songwriter Networking Event at L.A.’s Musicians Institute in late April, from which the first winner of an ole single-song publishing deal was selected: “Renegade,” written by Jeff Victueles and Matt Wong of the production team The Gooniez.   The title of the challenge refers to the […]

ole's "to the topline" Challenge event made its debut at the PenUp Songwriter Networking Event at L.A.'s Musicians Institute in late April, from which the first winner of an ole single-song publishing deal was selected: "Renegade," written by Jeff Victueles and Matt Wong of the production team The Gooniez.  

The title of the challenge refers to the modern music industry term of a "topliner" who is a writer that specializes in the the lyric and melody of a song.

"We are so pleased with the response and with the winning song, which we are already out there pushing," says ole Creative Manager Julie Moe, who was an industry panellist as part of the songwriter education portion of the PenUp event with which ole has joined forces to introduce its "to the topline" Challenge to the next wave of talented young pop/urban songwriters and producers. "We accomplished this with a minimum of marketing, outside of an e-mail blast and some tweeting, a couple of weeks before the event. It will be interesting to see what happens as the word gets out and the following grows." Adds Chad Richardson, ole Creative Manager: "It was so exciting to go over all the entries we had and to get to hear what's next in the industry. For us, 'Renegade' was the obvious winner and we plan to work it as passionately as any other great song in the ole family. We have started to pitch the song to various A&Rs and music supervisors and it has already made its way onto some of the most important desks in the music industry."

In speaking about his song's win, Jeff Victuelles enthused, "When I heard about the 'to the topline' Challenge, I thought to myself, it couldn't hurt to submit one of our songs and see how far it gets. And now we're at this point and we're feeling very honored and very blessed. Will definitely be blasting to all the great songwriters I know and collaborate with to give it a shot."

Shaun Beastley, who founded PenUp with Delaney Douglas, remarked after the April event, "This PenUp was the best one we've had this far. The panellists were great and, to top it all off, the ole 'to the topline' Challenge went amazingly well."

The next ole "to the topline" Challenge, as part of the PenUp Event, will be held on Thursday, May 26, 2011 from 7:00 pm - 10:00 pm at the Musicians Institute, 1655 N. McCadden Place, Hollywood, CA 90028.

This is an on-going event and songwriters looking for a break are urged to submit up to three (3) songs for consideration to http://www.majorlyindie.com/tothetopline/. Each month, representatives from PenUp and ole will listen to each of the song submissions from which one may be chosen as the winner. The writer(s) of the winning song will be awarded a single-song publishing deal and a $500 recoupable cash advance. Each song must be at least 50% owned alone or collectively by the people entering the challenge. Songs also cannot contain samples and must be 100 percent original. Each song submitted must include all writer's credits including names, their corresponding percentage splits and contact information. Writers must also be in attendance at the event when a winner is announced to be eligible to receive the publishing deal.   

The first incarnation of ole's "to the topline" Challenge came on the heels of the enthusiastically-greeted U.S. debut of the company's Hitsville event at the Nashville Songwriters International's (NSAI) Tin Pan South Songwriters Festival in Nashville to a packed house of over 300 people. Hitsville, a baseball-themed competition towards a single-song contract with ole, resulted in the signing of two songs from writers who had made the journey to Nashville to pursue a dream. It was the first of two ole Hitsville events this year. The other will be held once again at the Canadian Country Music Association's Country Music Week, which this year takes place in Hamilton, Ontario in September.

To see more info please go to:

http://www.majorlyindie.com/tothetopline

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